Local Home & Garden Show selected for National Home and Garden Show Series™

The Lane County Home & Garden Show has been selected for USA Exposition’s “National Home and Garden Show Series™” for 2010, a designation that brings the potential to attract national marketing support to the local event. It is one of the largest consumers shows held annually at the Lane County Events Center, Eugene, Oregon, attracting 30,000-plus visitors over a four-day period.

It is now one of 30 of the nation’s top independent home shows that have joined forces with USA Expositions, a Cleveland-based marketing company, to launch PremierHomesShows.com and the national series as a vehicle to combine their resources and their reach.

“This collaboration of independent consumer home and garden shows will put our hat in the ring for marketing dollars that normally go elsewhere,” said company President Helen Berg.   “It is an honor to have our spring show selected and it will help level the playing field as we compete for national exhibits and sponsorship dollars.”

It will be joining up with other events from Seattle, St. Louis, Philly, Louisville and others in this collaborative effort to gain access to national companies.

“This premier 30-show portfolio provides a collective media expenditure/sponsorship benefit of $5 million and direct access to more than 1.5 million show attendees,” said Brian Roggenburk, president of USA Expositions.
This union of the best-produced and best-attended shows in the U.S. provides national companies the opportunity to easily and effectively gain coast-to-coast exposure and meet their customers face-to-face in a variety of different markets, he added.

Roggenburk was founder and managing director of IMG Expositions – the firm’s consumer show division. He brings more than 30 years of experience in event marketing, including his 25-year tenure at IMG (the world leading sports marketing and event company), representing and working on the firm’s two most prestigious accounts – Wimbledon and The Open Championships, aka The British Open.

USA Expositions will support only one show in each market. “The shows we selected were based on quality exhibits, quality gardens, attendance, promotions and advertising and the overall experience for show visitors,” said Roggenburk. “For the sponsors, the show also represents a distinct and targeted demographic of affluent homeowners, as well as dynamic industry leaders active in their communities.”

The series has partnered with Better Homes and Gardens Magazine to provide discounted subscriptions to attendees of the participating shows. The National Home & Garden Show Series will be pursuing major automotive and home improvement partnerships for the local events.

The Lane County Home & Garden Show is scheduled for March 11-14, 2010 at the Lane Events Center.  The 31st annual show will present over 350 exhibiting firms, 45 educational seminars, landscapes, national and local speakers. For more information, including a list of the participating independent shows, event dates and locations, visit www.premierhomeshows.com.